Houzz

Houzz.com is an online platform that operates in the home improvement and remodeling market. It serves as a bridge between homeowners and professionals, such as contractors, architects, and interior designers. The company's primary clientele are homeowners looking to undertake remodeling projects and professionals seeking to market their services.

Houzz's business model is multifaceted. Firstly, it provides a directory where professionals can list their services, making it easier for potential clients to find them. These professionals can complete their profiles with their business names and types, which will then appear in the Houzz pro directory search results. This service acts as a marketing tool for professionals, a customer relationship management (CRM) system, and a project management tool, all rolled into one.

Secondly, the platform offers inspiration and ideas for homeowners. They can browse by room or style, and even connect with local professionals by answering a few questions. This feature not only provides homeowners with a wealth of ideas but also helps professionals showcase their work and attract potential clients.

Houzz makes money primarily through the professionals who use the platform to market their services. They pay to have their profiles listed and to use the CRM and project management tools. Additionally, Houzz may also generate revenue through advertising and partnerships with home improvement product companies.

Keywords: Home Improvement, Remodeling, Online Platform, Homeowners, Professionals, Directory, Marketing, CRM, Project Management, Advertising.