HL Capital

HL Capital, founded in 2023, is an asset management company specializing in liquid alternative investments. The firm focuses on delivering superior risk-adjusted returns in equity markets, advising professional and institutional clients in compliance with FinSA Swiss Law. HL Capital's business model revolves around providing holistic investment advice across asset classes, with a particular emphasis on equities, both long-only and long-short portfolios. The company generates income through structured products with guaranteed coupons, designed with defensive features to navigate market fluctuations. HL Capital serves professional and institutional clients, leveraging the expertise of its founder and Chief Investment Officer, Hicham El Aissaoui, who has a background in managing multi-asset mandates and alternative investments for ultra-high-net-worth individuals. The firm's strategy aims to achieve absolute returns through active management of long and short equity positions, utilizing liquid instruments such as stocks, ETFs, and derivatives. This approach seeks to consistently generate positive returns with limited correlation to varied market environments, enhancing the risk-reward profile compared to indices.

Keywords: asset management, equity markets, risk-adjusted returns, structured products, institutional clients, liquid investments, long-short portfolios, income generation, defensive features, FinSA compliance.