Green Mates

GreenMates Planetary Health is a Berlin-based startup funded by the European Union European Social Fund and the State of Berlin. The company operates in the health and sustainability sector, focusing on promoting planetary health eating habits through its innovative app. The app provides users with detailed sustainability and health metrics for supermarket products by scanning them, offering alternative suggestions that align better with users' health and sustainability goals. Additionally, it features recipe suggestions and an integrated shopping list to facilitate efficient meal planning. Users can personalize their profiles to receive the most relevant product and recipe suggestions based on their health and sustainability preferences. GreenMates Planetary Health aims to empower consumers to make healthier, more informed food choices while emphasizing the importance of a sustainable supply chain. The business model revolves around providing a free app with potential revenue streams from partnerships with food brands and supermarkets, as well as premium features for users. The target market includes health-conscious consumers, environmentally aware individuals, and those looking to make more informed food choices.

Keywords: sustainable eating, healthy diets, food transparency, product scanning, personalized recommendations, recipe suggestions, meal planning, carbon footprint reduction, consumer empowerment, sustainable supply chain.