
GoldieBlox
Empowering girls to be leaders in STEM with smart toys and awesome content. Founded by @debbieblox in 2012..
GoldieBlox is a company dedicated to creating innovative toys, games, and media content designed to inspire young girls to explore STEM (Science, Technology, Engineering, and Mathematics). The company targets young female audiences, particularly those in preschool and elementary school, with products that encourage hands-on learning and problem-solving skills. GoldieBlox operates in the educational toy and media market, leveraging a business model that combines product sales with digital content and educational programs. Revenue is generated through the sale of physical toys, subscriptions to virtual coding academies, and viewership of their animated series and docu-series on platforms like YouTube. The company also collaborates with diverse female influencers to provide relatable role models for their audience.
Keywords: STEM, educational toys, girls, coding academy, animated series, problem-solving, role models, influencers, digital content, preschool.