Goalwise

Goalwise, now known as Niyo Money, is a fintech startup that specializes in providing investment solutions tailored to individual financial goals. The company operates in the personal finance and investment market, primarily serving retail clients who are looking to grow their wealth through systematic investment plans (SIPs) and lump-sum investments in mutual funds.

Niyo Money's business model revolves around offering a user-friendly platform where clients can set specific financial goals, such as buying a house, saving for education, or planning for retirement. The platform then recommends a portfolio of mutual funds that align with these goals. Users can also import their existing investment portfolios and track their performance through the platform.

The company makes money by charging a fee for its advisory services and through commissions from mutual fund companies. Niyo Money emphasizes transparency and aims to offer low-cost investment options, often recommending direct mutual funds which have lower expense ratios compared to regular mutual funds.

One of the key features of Niyo Money is its automated investment process. Clients can set up auto-debit mandates, allowing for regular, hassle-free investments. The platform also provides detailed insights and comparisons to help users make informed decisions about their investments. Additionally, Niyo Money offers various payment methods, including net banking, UPI, debit cards, and credit cards, making it convenient for users to invest.

In summary, Niyo Money is a comprehensive investment platform designed to help individuals achieve their financial goals through systematic and lump-sum investments in mutual funds. It serves retail clients, operates in the personal finance market, and generates revenue through advisory fees and mutual fund commissions.

Keywords: fintech, investment, mutual funds, financial goals, SIP, lump-sum, advisory services, auto-debit, direct funds, personal finance.