Brandefy
Dupe Alert | The app helping beauty enthusiasts find affordable alternatives to cult-favorite products through extensive comparative reviews.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
$1.1m | Late VC | ||
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Brandefy operates in the beauty and skincare market, providing an app that helps beauty enthusiasts find affordable alternatives to high-end products through extensive comparative reviews. The app features over 400 brands and 1,300 reviews, with a strong community aspect where users can engage through dupe requests, questions, and comments. Brandefy also offers Skincall, a skincare brand created by and for its community. The business primarily serves cost-conscious consumers looking for quality beauty products without the premium price tag. Brandefy generates revenue through app downloads, in-app purchases, and potentially partnerships with beauty brands. The company's mission is to help over 30 million people make better beauty product choices by 2025.
Keywords: beauty app, comparative reviews, skincare routines, affordable alternatives, community engagement, dupe requests, Skincall, cost-conscious consumers, in-app purchases, beauty brands.