Generation Conscious

Generation Conscious

Campuses with refill stations for hygiene products in order to promote zero waste initiatives and reduce the carbon footprint of students.

HQ location
New York City, United States
Launch date
Employees
Enterprise value
$400—600k
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Generation Conscious is a forward-thinking startup that operates in the sustainability sector, specifically targeting university campuses. Their primary offering is the installation of laundry detergent sheet refill stations within university residence halls. This unique business model is designed to encourage a shift in student attitudes towards waste, promoting participation in zero-waste, closed-loop systems.

The company's revenue is generated when universities cover the cost of refilling these stations. This not only fosters a sense of community and well-being among students but also allows universities to demonstrate their commitment to sustainability. Generation Conscious has positioned itself as a facilitator of eco-friendly practices, making it easier for students to choose sustainable options.

The startup's impact is significant. According to their data, it takes less than 4,000 sheets from their refill stations to reach carbon parity with pod detergents. Every refill dispensed thereafter saves approximately 1.36 kilograms of CO2. If 6,000 students use 100 sheets per year from 15 refill stations for the next seven years, this equates to saving 612 tons of CO2 from being produced.

In summary, Generation Conscious is a sustainability-focused startup that provides laundry detergent sheet refill stations to universities. Their business model encourages eco-friendly practices among students, generates revenue from universities, and contributes to significant carbon savings.

Keywords: Sustainability, University Campuses, Laundry Detergent Sheet Refill Stations, Zero-Waste, Closed-Loop Systems, Carbon Savings, Eco-Friendly Practices, Community Building, Revenue Generation, Conscious Consumption.

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