Gatsby

Gatsby is a financial technology platform that focuses on providing a user-friendly stocks and neo-brokerage app tailored for a new generation of traders. The company operates in the financial services market, specifically targeting young and tech-savvy investors who seek a seamless and intuitive trading experience. Gatsby's business model revolves around offering commission-free trading, making money through payment for order flow, and other financial services. The platform's acquisition by eToro in 2022 has further expanded its reach and capabilities, integrating it into a larger ecosystem of financial products and services. Gatsby serves individual retail investors, providing them with the tools and resources needed to make informed trading decisions.

Keywords: stocks, neo-brokerage, traders, financial services, commission-free, payment for order flow, eToro, retail investors, trading platform, acquisition