GamEffective

Centrical is an enterprise gamification software-as-a-service (SaaS) platform designed to enhance employee engagement and performance. The company serves a diverse range of clients including large corporations and organizations across various industries such as telecommunications, finance, and technology. Centrical operates in the employee engagement and performance management market, providing tools that integrate gamified learning into daily workflows. The business model is subscription-based, where clients pay for access to the platform and its features. Centrical makes money through these recurring subscription fees, which are often tiered based on the number of users and the range of features accessed. The platform offers personalized microlearning, real-time feedback, and performance tracking to ensure employees stay engaged, focused, and well-trained. This helps companies improve productivity, reduce absenteeism, and drive better customer service outcomes.

Keywords: gamification, microlearning, employee engagement, performance management, SaaS, real-time feedback, productivity, customer service, subscription-based, enterprise.