Figure 1 Beauty

Fig-1.co is a startup focused on providing high-performance skincare products that are affordable for daily use. The company aims to remove barriers to skin health by offering free access to licensed skincare experts alongside their expertly developed products. Fig-1.co operates in the skincare market, targeting consumers who seek high-quality, effective skincare solutions without the high price tag typically associated with premium products.

The business model of Fig-1.co revolves around direct-to-consumer sales through their website, where customers can purchase a variety of skincare products, including treatments, serums, moisturizers, cleansers, and specialized items like the ReviveLip Enzyme Mask. The company also offers refillable options to promote sustainability. Fig-1.co makes money by selling these products directly to consumers and providing free shipping and returns within the U.S., which enhances customer satisfaction and loyalty.

The team behind Fig-1.co includes board-certified dermatologist Dr. Courtney Rubin, who brings medical expertise to the product development process, and Kimmy Scotti, an entrepreneurial leader. Their products are formulated by award-winning cosmetic chemist Lizzy Us, ensuring that each item is both innovative and clinically proven.

In summary, Fig-1.co is a skincare startup that combines medical expertise, innovative formulations, and affordability to make high-quality skincare accessible to a broader audience. The company serves consumers looking for effective skincare solutions without the premium price, operating primarily through online sales and offering a range of products designed for daily use.

Keywords: skincare, affordable, high-performance, dermatologist-developed, direct-to-consumer, refillable, innovative, clinically proven, free shipping, expert advice.