Every

Every.io is a financial technology startup that aims to simplify and enhance the banking and investment experience for its clients. The company primarily serves individual investors and small businesses, offering a range of services that include banking, investment advisory, and cash management solutions. Every.io operates in the fintech market, which is a rapidly growing sector focused on using technology to improve financial services.

The business model of Every.io revolves around providing integrated financial services through partnerships with established financial institutions. For instance, banking services are provided by Thread Bank, which is a member of the Federal Deposit Insurance Corporation (FDIC). This means that deposits up to $250,000 are insured, offering clients a level of security for their funds. Additionally, Every.io collaborates with Atomic Invest LLC and Pershing LLC to offer investment advisory services and a cash sweep program. A cash sweep program automatically transfers excess cash into interest-earning accounts, optimizing the returns on idle funds.

Every.io makes money through various channels. It earns a percentage of the compensation received from margin interest and free cash interest earned by customers. This means that when clients borrow money to invest (margin interest) or leave cash in their accounts (free cash interest), Every.io gets a share of the earnings. The company also benefits from its partnership with Atomic Invest, which provides investment advisory services. This partnership creates a conflict of interest, as Every.io has an incentive to refer clients to Atomic Invest over other advisers, potentially affecting the objectivity of the information provided to clients.

In summary, Every.io leverages technology and strategic partnerships to offer a comprehensive suite of financial services, targeting individual investors and small businesses. The company operates in the fintech market and generates revenue through interest earnings and advisory service fees.

Keywords: fintech, banking, investment, advisory, cash management, FDIC insured, margin interest, free cash interest, partnerships, financial services.