Enigma

Enigma is a data-driven company that provides accurate and comprehensive information about the financial health and identity of small and medium-sized businesses (SMBs). The company operates in the financial services market, serving clients across various industries such as financial services, merchant services, and vertical SaaS companies.

Enigma's business model revolves around collecting and analyzing data from millions of SMBs. They have a proprietary panel that covers almost half of all U.S. card transactions, which allows them to provide real-time, accurate data about the revenues and financial trends of consumer-facing businesses. This data is updated monthly and can be easily incorporated into any workflow.

Companies use Enigma's data for various purposes, including powering sales and marketing strategies, onboarding new clients, and monitoring risk. The data helps companies build better relationships with their clients by improving SMB targeting, acquisition, and retention. It also enables companies to verify businesses and assess their financial health and risk level.

In terms of revenue, Enigma makes money by selling access to its comprehensive data. Companies can use this data to identify top prospects that match their ideal customer profile, optimize their prospecting efforts, and grow their customer base.

Keywords: Data Analysis, Financial Health, Small and Medium-sized Businesses (SMBs), Sales and Marketing, Onboarding, Risk Monitoring, Business Verification, Customer Acquisition and Retention, Proprietary Panel, Financial Services.