Elder

Elder operates in the UK care market, specializing in live-in care services for the elderly and individuals with dementia. The company serves families who prefer to keep their loved ones at home rather than opting for traditional care homes. Elder acts as an introductory agency, connecting clients with experienced carers who have an average of five years of care experience. The business model is based on matching clients with suitable carers quickly, often within 48 hours, and providing a seamless process for arranging care. Elder makes money through fees charged for their matchmaking services, which are often funded by local authority payments or direct payments from clients. The company emphasizes affordability, claiming that live-in care can be as cost-effective as many care homes. Elder's services are designed to be flexible and responsive, catering to urgent needs such as hospital discharges or sudden changes in family circumstances. Clients receive detailed profiles and introductory videos of potential carers before making a decision, ensuring a good match. Elder's mission is to simplify the complex process of arranging care, providing peace of mind for families across the UK.

Keywords: live-in care, elderly care, dementia care, UK market, experienced carers, affordable care, quick arrangement, introductory agency, local authority funding, personalized service.