ElasticRun

ElasticRun is a dynamic startup operating in the Indian market, aiming to unlock the vast potential of the $600 billion rural consumption sector. The company serves a diverse range of clients, including Fast-Moving Consumer Goods (FMCG) and grocery brands, B2C eCommerce companies, and banking institutions. ElasticRun's primary function is to provide these businesses with direct access to rural consumers through a network of over 10 million small stores.

The startup operates in the logistics and supply chain market, using a unique business model that combines artificial intelligence (AI) and human execution. This "thinking-by-machine" and "execution-by-human" approach allows ElasticRun to reach traditionally underserviced stores without the need for capital expenditure (capex). Instead, the company operates on a variable cost basis, which means it only incurs costs based on the amount of goods it moves.

ElasticRun's AI and Machine Learning (ML) engines are used for supply aggregation and store-level demand predictions, respectively. This technology enables the company to access granular consumption data in real time, providing sharply targeted custom marketing opportunities for its clients.

The company has been likened to Uber due to its innovative approach to logistics, enabling businesses to reach kirana stores (small, local retail outlets in India) in remote parts of the country. ElasticRun's technology-led solutions are revolutionizing last-mile delivery and enabling a richer store service model in previously underserviced areas.

In terms of revenue, ElasticRun makes money by charging its clients for the services it provides, which include logistics, supply chain management, and targeted marketing based on real-time consumption data.

Keywords: ElasticRun, Rural Consumption, FMCG, Grocery Brands, B2C eCommerce, Banking Institutions, AI, ML, Supply Aggregation, Demand Predictions.