Egregious

Egregious.ai operates in the financial markets and digital advertising sectors, providing advanced data analytics and AI-driven insights. The company serves financial institutions, advertisers, and marketers by offering tools that enhance the pricing of news events and market-moving announcements. Egregious.ai's core product is the 'narrative graph of the internet,' which maps and analyzes the relationships between various online narratives to deliver actionable insights. This technology helps clients seed effective and economical campaigns, attribute costs more accurately, and monitor the influence of real content. The business model is primarily subscription-based, with clients paying for access to the platform and its analytics capabilities. Revenue is generated through these subscriptions and potentially through bespoke data services.

Keywords: AI, data analytics, financial markets, digital advertising, narrative graph, pricing signals, campaign optimization, cost attribution, market insights, subscription model.