Ecosia

Ecosia is a social business that operates a search engine dedicated to using its ad revenue to plant trees and support global reforestation efforts. Founded in 2009 by Christian Kroll after a trip around the world highlighted the issues of deforestation, Ecosia has since grown rapidly, earning several awards and becoming the first German company to achieve B Corporation status. The company serves environmentally conscious users who want their internet searches to contribute to positive environmental impact. Ecosia operates in the search engine market, competing with giants like Google, but differentiates itself through its unique value proposition of planting trees with its profits. The business model is straightforward: Ecosia earns money through ads displayed in search results, and a significant portion of this revenue is allocated to tree-planting projects around the world. The company also invests in solar energy to power its operations, ensuring a minimal carbon footprint. Ecosia's clients are primarily individuals who are environmentally aware and prefer to use services that contribute to social good. The company has planted millions of trees and continues to expand its impact globally.

Keywords: search engine, ad revenue, tree planting, reforestation, social business, B Corporation, environmental impact, solar energy, global projects, sustainable growth.