Digiduka
Provides digital financial services and social commerce solutions to informal retailers in Africa.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Digiduka is a dynamic startup that provides an easy-to-use platform for small and medium-sized businesses (SMBs) in Kenya to set up online stores quickly. The company operates in the e-commerce sector, focusing on empowering local entrepreneurs, particularly the younger demographic, to transition their businesses online. This is particularly relevant in Kenya, where 75.1% of the population is under 35 years old and eager to explore entrepreneurial opportunities.
The core service offered by Digiduka is an online store setup that can be completed in just a few minutes. This platform is accessible via USSD (a simple text-based communication protocol), Android, and a web app, making it versatile and easy to use for a wide range of clients. The primary clients are small business owners and individual entrepreneurs who want to expand their market reach by selling products online.
Digiduka's business model is centered around providing tools for online sales and payment processing. The platform allows users to market their products on popular social media channels like Facebook, Instagram, and WhatsApp, thereby increasing their visibility and sales potential. One of the standout features is the ability to accept mobile money payments without any fees, which is a significant advantage in a market where mobile money is widely used.
The company makes money through commissions on sales made via its platform. These commissions are paid out instantly, providing immediate financial benefits to its users. Additionally, by joining the Facebook Commerce Accelerator program, Digiduka has positioned itself to leverage advanced tools and insights to further enhance its service offerings.
In summary, Digiduka is a promising startup that simplifies the process of setting up and running an online store for Kenyan SMBs. It provides essential tools for online marketing and payment processing, making it easier for local entrepreneurs to succeed in the digital marketplace.
Keywords: e-commerce, online store, Kenya, SMBs, mobile payments, social media marketing, USSD, Android app, web app, Facebook Commerce Accelerator.