Critical Media

Critical Mention is a media monitoring platform that provides real-time analytics for TV, radio, and social media. It serves a diverse range of clients including large corporations like IBM, FEDEX, and AT&T, as well as smaller businesses and media agencies. Operating primarily in the media and communications market, Critical Mention offers a subscription-based business model. Clients pay for access to its suite of tools, which include real-time monitoring, advanced search capabilities, and comprehensive reporting features. The platform allows users to track media coverage, analyze sentiment, and compile reports, making it an essential tool for PR professionals and marketers. Critical Mention generates revenue through its subscription fees and licensing partnerships with top broadcasters. The company has continually expanded its services, adding features like speech-to-text for radio, real-time translation for live TV, and cloud-based video storage.

Keywords: media monitoring, real-time analytics, TV, radio, social media, sentiment analysis, reporting tools, PR, marketing, speech-to-text, cloud storage.