ColorTV

ColorTV

Data, discovery, and analytics solutions for connected tv.

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DateInvestorsAmountRound

$1.5m

Seed
Total Funding000k
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ColorTV operates in the digital video engagement market, offering a platform that provides automated video personalization and predictive analytics. The company primarily serves content creators across Mobile, Web, and OTT (Over-The-Top) platforms. By leveraging augmented video metadata and viewer behavior, ColorTV's hybrid engine delivers personalized video recommendations, meaningful user insights, and intelligent remarketing strategies. This enables content creators to increase unique video views, understand their audience better, and make data-driven decisions to enhance monetization opportunities. The business model revolves around providing a subscription-based service to content creators, who benefit from increased viewer engagement and revenue. ColorTV generates revenue through these subscriptions and potentially through partnerships and integrations with other digital platforms.

Keywords: video personalization, predictive analytics, content creators, viewer engagement, OTT platforms, user insights, remarketing, monetization, subscription service, digital video.

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Investments by ColorTV

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Guidebox
ACQUISITION by Reelgood Oct 2018