CitizenM

CitizenM

New breed of hotel now in Amsterdam, Glasgow and London, and coming soon to New York, Paris.

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DateInvestorsAmountRound
*

€750m

Valuation: €2.0b

Growth Equity non VC
*

$1.0b

Growth Equity non VC
*

€480m

Debt
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$355m

Acquisition
Total Funding-
GIC
GIC(exited)
APG
APG(exited)
KRC
KRC(exited)
KRC
KRC(exited)
ABN AMRO
ABN AMRO(exited)
HSBC UK
HSBC UK(exited)
HSBC
HSBC(exited)
More about CitizenM
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CitizenM is a globally recognized hotel brand that revolutionizes the hotel industry by offering affordable luxury with a focus on technology, design, and comfort. Originating in the Netherlands, the brand was founded in 2008 with a mission to provide high-quality, stylish accommodations that cater to the modern traveler, all at an accessible price point. CitizenM’s concept is built around delivering luxury at a competitive rate, blending elements of boutique design with operational efficiency.

The brand operates in major cities around the world, including New York, London, Paris, Amsterdam, and Shanghai, and continues to expand its global footprint. The design philosophy behind citizenM hotels is to create a comfortable yet stylish atmosphere with a focus on smart technology. Every room is equipped with high-end features such as mood lighting, large flat-screen TVs, and an advanced climate control system. The hotels are designed with a "living room" style lobby that encourages socializing and connectivity, offering guests a place to relax, work, or meet other travelers.

CitizenM caters primarily to business travelers, tourists, and anyone seeking a high-end yet affordable hotel experience. The rooms are compact but cleverly designed to maximize space, offering guests everything they need for a comfortable stay. The brand also places a strong emphasis on sustainability, with eco-friendly features integrated into its operations, from energy-saving systems to the use of sustainable materials in construction.

The company’s business model is based on a hybrid of high-quality service and cost-effective operations, offering competitive pricing without compromising on luxury or amenities. CitizenM properties are typically located in city centers, close to transportation hubs, making them ideal for both business and leisure travelers. The brand has become a significant player in the hotel industry due to its innovative approach to hospitality and its ability to cater to the needs of modern, tech-savvy travelers.

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