Cheeky

Cheeky operates in the dental care market, specializing in providing affordable custom night guards directly to consumers. The company targets individuals who suffer from nighttime teeth grinding, offering a subscription-based service that delivers new night guards every three months. Cheeky sends free impression kits to capture the customer's bite, ensuring a perfect fit for each night guard. The business model revolves around a direct-to-consumer approach, eliminating the need for intermediary dental visits for night guard replacements. Revenue is generated through subscription fees, starting as low as $59 per quarter. The company emphasizes quality and comfort, providing both soft and hard night guard options. Cheeky's service is not a substitute for professional dental care, and users are advised to consult their dentist for any underlying dental issues. The company aims to make dental care more accessible and cost-effective, reducing the financial burden on consumers.

Keywords: custom night guards, dental care, teeth grinding, subscription service, impression kits, direct-to-consumer, affordable, soft night guards, hard night guards, oral health.