Center for Green Market Activation

Center for Green Market Activation

Catalyzing low and zero carbon goods and services in hard-to-abate sectors through innovative procurement and demand aggregation.

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The Center for Green Market Activation (GMA) is a US-based, globally-focused nonprofit established in 2024. GMA collaborates with climate-leading companies and nonprofits to jumpstart new markets in green fuels and materials. The organization employs innovative book and claim systems, creative procurement approaches, and demand aggregating alliances to scale the uptake of low and zero carbon goods and services, particularly in sectors that are difficult to decarbonize. GMA serves clients in the environmental markets, including companies in aviation, transport, and other industries with high carbon emissions. The business model revolves around collective procurement strategies that help clients achieve real value chain impact beyond mere target setting. Revenue is generated through partnerships and alliances that focus on reducing carbon emissions and promoting sustainable practices. GMA's team comprises industry-leading professionals with decades of experience in environmental markets, alternative fuels, and materials. The organization is driven by values of collaboration, ambition, innovation, and grit.

Keywords: decarbonization, green fuels, procurement, demand aggregation, climate solutions, environmental markets, sustainable aviation fuel, low carbon goods, nonprofit, value chain impact.

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