CALA

CALA, now operating as Mercer, is a comprehensive fashion platform that integrates design, development, production, and logistics into a single streamlined process. The platform primarily serves independent designers and fashion houses, offering them advanced AI-powered design tools to optimize their creative workflows and centralize the design process. By providing an all-in-one solution from concept to production, Mercer enables its clients to efficiently manage their fashion projects, reducing time and costs associated with traditional methods. The business model focuses on subscription and service fees, generating revenue by offering access to its platform and tools. Operating in the fashion industry, Mercer targets a niche market of designers seeking to enhance their productivity and streamline their operations.

Keywords: fashion, design, development, production, logistics, AI-powered, independent designers, creative workflows, centralized process, subscription model