Buddy Media

Buddy Media

Social media marketing and customer engagement software.

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$649m

Valuation: $649m

Acquisition
Total Funding000k
More about Buddy Media
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Buddy Media is a dynamic startup that specializes in enhancing the Salesforce experience for businesses across various industries. The company operates in the customer relationship management (CRM) market, focusing on providing tailored solutions that integrate seamlessly with Salesforce, a leading CRM platform. Buddy Media serves a diverse range of clients, including those in communications, education, financial services, government, healthcare, life sciences, manufacturing, media, nonprofits, professional services, real estate, retail, and travel, transportation, and hospitality sectors.

The business model of Buddy Media revolves around offering industry-specific listings and tools that extend the functionality of Salesforce. This includes transitioning tools for moving from Salesforce Classic to Lightning, solutions for smaller businesses through Salesforce Essentials, and a variety of prebuilt solutions that can be quickly installed to enhance Salesforce capabilities. The company also engages its clients through interactive demos, educational content on Trailhead, and participation in global Salesforce events.

Buddy Media generates revenue by selling these specialized solutions and tools, which help businesses optimize their Salesforce usage. Additionally, the company offers a range of content such as articles, videos, and webinars to help clients get the most out of their Salesforce investments. By providing these value-added services, Buddy Media ensures a steady stream of income while fostering a loyal customer base.

In summary, Buddy Media is a key player in the Salesforce ecosystem, offering customized solutions that help businesses across various industries maximize their CRM investments. The company’s focus on industry-specific needs, educational content, and community engagement sets it apart in the competitive CRM market.

Keywords: Salesforce, CRM, industry-specific, solutions, tools, education, events, Trailhead, revenue, customization.

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Investments by Buddy Media

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ACQUISITION by Buddy Media May 2011