Brightline
Interactive television solutions for the entertainment and advertising sectors.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$20.0m | Series A | ||
| Total Funding | 000k | ||
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BrightLine is a leading provider of interactive advertising technology, specializing in dynamic ad solutions for the Advanced TV landscape. The company serves a diverse range of clients including media companies, advertisers, and content providers who are looking to enhance viewer engagement through interactive and rich media ads. Operating in the rapidly growing market of connected TVs, BrightLine leverages its proprietary Build Once Run Everywhere platform to create, deliver, and measure ads that work seamlessly across various devices such as Roku, Amazon Fire, Smart TVs, PlayStation, Xbox One, and more.
BrightLine's business model revolves around offering an end-to-end solution that includes ad creation, deployment, and real-time analytics. The company makes money through a combination of service fees, licensing its technology, and performance-based revenue models. By transforming passive TV content into engaging, interactive experiences, BrightLine helps its clients capitalize on the increasing consumer demand for long-form content and greater control over their viewing experiences.
Keywords: Interactive advertising, Advanced TV, Connected devices, Dynamic ads, Rich media, Build Once Run Everywhere, Real-time analytics, Viewer engagement, Media companies, Content providers.