Brandcrush

Brandcrush operates as a platform that connects brands with businesses possessing an established customer base, referred to as Activation Hosts. The platform allows businesses, ranging from retailers to gyms and rideshare services, to monetize their customer reach by offering brand promotions and freebies. Brands, in turn, can launch highly targeted and engaging campaigns to cut through the noise of daily brand signals and connect with specific consumer groups effectively.

Brandcrush serves a diverse clientele, including retailers, residential towers, rideshare services, and sample box providers. The market it operates in is the advertising and marketing sector, specifically focusing on hypertargeted consumer engagement. The business model is based on facilitating connections between brands and Activation Hosts, enabling brands to pay for access to these established customer bases for their promotional campaigns.

Revenue is generated through fees charged to brands for running campaigns on the platform. This model allows businesses to earn additional income by leveraging their existing customer interactions while providing value to their customers through unexpected freebies and brand offers.

Keywords: hypertargeted campaigns, customer reach, Activation Hosts, brand promotions, advertising platform, consumer engagement, monetization, marketing, promotional campaigns, business network.