Bounty
Helps consumer brands turn their customers into video marketing machines.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor investor investor investor investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 174 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Bounty.co is a startup that operates in the influencer marketing and e-commerce sectors. The company provides a platform for content creators, particularly those on TikTok, to earn cash back by sharing products they genuinely love. This approach democratizes influencer marketing by enabling everyday customers to become brand advocates, rather than relying solely on traditional influencers who may not use the products they promote.
Bounty.co serves two primary types of clients: content creators and brands. Content creators, or users, can sign up on the platform to share their favorite products on TikTok and earn money based on the views their content generates. Brands, on the other hand, partner with Bounty.co to leverage authentic user-generated content (UGC) for their marketing campaigns. This helps brands reach a more engaged and genuine audience, as the content is created by real customers who actually use and enjoy the products.
The company operates in the growing market of influencer marketing, which is increasingly shifting towards authenticity and genuine customer engagement. Bounty.co's business model is straightforward: it connects brands with real customers who create content about the products they love. The platform then tracks the performance of these posts and compensates the creators based on the number of views their content receives.
Bounty.co makes money by charging brands for access to its network of content creators and the user-generated content they produce. This model benefits both parties: brands get authentic and effective marketing content, while creators earn money for sharing products they are passionate about.
In summary, Bounty.co is revolutionizing influencer marketing by making it more accessible and authentic. It serves content creators and brands, operates in the influencer marketing and e-commerce sectors, and makes money by facilitating connections between brands and genuine product users.
Keywords: influencer marketing, TikTok, content creators, user-generated content, e-commerce, brand partnerships, cash back, authentic marketing, customer engagement, social media.