Bobbie

Bobbie

A Bay area-based baby formula delivery startup promising only wholesome ingredients, hopes to fill in.

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Hibobbie.com is a startup that operates in the infant nutrition market, specifically focusing on the production and sale of organic baby formula. The company's primary product is a thoughtfully crafted infant formula made from high-quality, organic ingredients. The formula is sourced from grass-fed cows, ensuring a nutrient-dense milk base. The company prides itself on its clean, award-winning formula that is free from corn syrup, fillers, palm oil, maltodextrin, gluten, persistent pesticides, antibiotics, and soy allergens.

The business model of Hibobbie.com is direct-to-consumer, selling its products through its website. The company's target clients are parents who value organic, clean-label products for their infants. In addition, Hibobbie.com supports parents who cannot breastfeed due to breast and gynecologic cancers by providing their babies with formula for a full year.

The company's formula is designed to mimic the nutritional profile of breast milk as closely as possible. It includes a proprietary organic fat blend of sunflower/safflower, coconut, and canola oils, which are expeller-pressed and refined without the use of chemical solvents, high heat, or inorganic bleaching agents. The formula also contains lactose, the primary carbohydrate found in breast milk, which provides energy and supports the growth of good bacteria in the gut.

In summary, Hibobbie.com is a socially conscious startup that provides high-quality, organic infant formula to health-conscious parents, while also supporting those who cannot breastfeed due to medical conditions.

Keywords: Organic, Infant Formula, Grass-Fed Cows, Clean Label, Direct-to-Consumer, Socially Conscious, Nutrient-Dense, Lactose, Proprietary Organic Fat Blend, Breast Milk Mimic.

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Investments by Bobbie

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Nature's One
ACQUISITION by Bobbie Jul 2023