Betterfly

Betterfly is a wellness platform designed to enhance the physical, spiritual, and emotional well-being of employees. It operates in the corporate wellness market, serving companies that aim to improve their team's overall health and motivation. The business model revolves around providing a suite of benefits and tools that encourage employees to adopt healthier habits. These habits are then converted into charitable donations, creating a positive social impact. Betterfly makes money through subscriptions paid by companies that want to offer these wellness benefits to their employees. The platform's unique selling proposition is its ability to turn everyday actions into meaningful contributions to social causes, thereby motivating employees to stay engaged and committed to their wellness goals.

Keywords: wellness, corporate, employees, habits, donations, benefits, motivation, social impact, subscriptions, engagement.