BEASY

**Company Overview:**

EasyBeasy.com, operating under the brand name BEASY, is a technology startup that offers a comprehensive business management platform tailored for professional and college athletes. The platform enables these athletes to create, issue, and manage Non-Fungible Tokens (NFTs). NFTs are unique digital assets that represent ownership or proof of authenticity of a particular item, often used for digital art, music, or memorable moments.

**Market and Clients:**

BEASY primarily serves professional and college athletes, but its platform is versatile enough to cater to other creators such as artists and musicians. The company operates in the rapidly growing blockchain and NFT market. This market is gaining traction as more individuals and businesses recognize the value of digital ownership and the potential for new revenue streams through NFTs.

**Business Model:**

BEASY's business model revolves around providing a "turnkey" solution, meaning it offers a ready-to-use platform that simplifies the process of creating and managing NFTs. The platform includes features like smart contracts, which are self-executing contracts with the terms directly written into code, giving creators more control over their digital assets. BEASY also integrates eCommerce capabilities, allowing anyone with a credit card to purchase NFTs.

**Revenue Generation:**

BEASY makes money through various channels:

1. **Platform Fees:** Charging users for minting (creating) NFTs.

2. **Transaction Fees:** Earning a percentage from each sale or trade of NFTs on their platform.

3. **Subscription Services:** Offering premium features or services for a monthly or annual fee.

4. **Secondary Market Royalties:** Ensuring that creators receive royalties whenever their NFTs are resold, thus providing ongoing revenue.

**Key Features:**

- **BEASY Wallet Forge:** A tool for collectors and creators to mint, buy, sell, trade, and manage NFTs.

- **Smart Contracts:** Enhanced control over digital assets.

- **eCommerce Integration:** Simplified purchasing process for buyers.

- **Royalty Management:** Ensures creators and contributors receive their due share from sales.

**Leadership:**

The company is led by Bob Kramich, an MIT Sloan certified blockchain professional with 30 years of experience. Bob has a strong background in blockchain technology and has previously worked with notable brands like New Balance and RSA.

**Keywords:**

NFTs, Blockchain, Athletes, Digital Assets, Smart Contracts, eCommerce, Royalties, Wallet Forge, Minting, Bob Kramich.