Asian University Basketball League

Asian University Basketball League

Pan-regional intercollegiate basketball league spotlighting elite university programs in Asia.

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The Asian University Basketball League (AUBL), sanctioned by the Asian University Sports Federation (AUSF), is a pan-regional intercollegiate basketball league that highlights the most prestigious university basketball programs across Asia. Anchored by top teams from Greater China, Japan, and Korea, the AUBL provides a competitive platform for elite student-athletes to showcase their basketball talents. In 2025, the league will adopt an elite tournament format, scheduled from August 18-24 in Hangzhou, China. From 2026 onwards, the AUBL will transition to a full home and away season format, further enhancing the competitive landscape. The league aims to elevate the culture and development of Asian collegiate sports, offering a unique opportunity for universities to engage in high-level competition. The AUBL serves universities and student-athletes, operating within the Asian collegiate sports market. Its business model revolves around organizing and promoting basketball events, generating revenue through sponsorships, broadcasting rights, and partnerships with educational institutions.

Keywords: intercollegiate, basketball, league, Asia, university, student-athletes, competition, tournament, sports, development.

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