Arbor Technologies

Brandback is a technology company that integrates resale solutions directly into online retailers' baskets, listings, and checkouts. This integration makes the resale process seamless and profitable for both merchants and customers. The company's core service allows newly purchased items to be saved to a customer's profile, where estimated resale values are displayed. When customers are ready to resell, they can list their items in seconds with a frictionless, one-click listing process. Brandback serves a diverse range of industries, from fashion to toys, and aims to improve key performance metrics such as conversion rates, customer lifetime value (LTV), and return rates. The business operates in the e-commerce market and primarily targets online retailers looking to enhance their customer experience and profitability. Brandback's business model involves partnering with these retailers and integrating its technology into their existing platforms, thereby generating revenue through these partnerships. The company has already attracted significant investment, with an oversubscribed first funding round in Q1 2024.

Keywords: resale, e-commerce, conversion rates, customer LTV, return rates, online retailers, frictionless listing, fashion, toys, technology integration.