Applause

Applause is a global leader in digital quality and testing, serving brands that rely on digital interactions to engage with their customers. The company operates in the digital quality assurance market, providing a platform that leverages a vetted community of over one million digital experts worldwide. Applause's business model focuses on offering authentic feedback on digital assets and experiences, which is gathered from real users in real-world settings. This approach allows brands to receive insightful and actionable testing results quickly, helping development teams make informed go/no go release decisions. By responding with the speed, scale, and flexibility required by digital-focused brands, Applause enables its clients to build better products faster and release them with confidence.

Keywords: digital quality, user testing, feedback, digital assets, real-world settings, community, speed, scale, flexibility, release decisions.