Amouage

Amouage, established in 1983 in the Sultanate of Oman, specializes in high perfumery, offering luxury fragrances that combine extreme concentration and extended aging. The company caters to discerning clients seeking exclusive and personalized scent experiences. Amouage operates in the luxury fragrance market, providing products that are often accompanied by complimentary gift wrapping and personalization options, such as engraving. The business model focuses on direct-to-consumer sales through its website, where customers can access exclusive online pre-launches and special announcements. Revenue is generated through the sale of premium fragrances, with added value from customization services. The brand emphasizes exclusivity and personalization, appealing to a niche market of fragrance connoisseurs.

Keywords: luxury, fragrances, Oman, personalization, engraving, exclusivity, high perfumery, direct-to-consumer, niche market, premium.