Adrich

Adrich is a consumer insights and smart replenishment platform that leverages artificial intelligence (AI) and the Internet of Things (IoT) to provide brands with a deeper understanding of consumer behavior and more effective product development. The company serves consumer packaged goods (CPG) brands and retailers, offering them tools to capture real-time data on product usage and consumer interactions. This data helps brands to optimize their product offerings, improve customer engagement, and increase the lifetime value (LTV) and return on investment (ROI) of their products. Adrich operates in the consumer goods market, focusing on enhancing the post-purchase experience through smart auto-reordering solutions and direct, two-way communication with consumers. The business model includes selling smart labels and software that integrate with e-commerce platforms and devices like Amazon Alexa, enabling automatic reorders and notifications when products are running low. Adrich generates revenue through the sale of these smart solutions and partnerships with major brands.

Keywords: AI, IoT, consumer insights, smart replenishment, CPG brands, real-time data, product development, customer engagement, auto-reordering, smart labels.