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$400m

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Total Funding000k
More about Adore Me
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Adore Me is a forward-thinking lingerie startup that aims to revolutionize the intimate apparel market. The company offers a wide range of products including bras, panties, sleepwear, and corsets, all designed with a focus on quality and fit. Adore Me caters to a diverse clientele by providing options for every size, budget, and body type, boasting an impressive range of 72 sizes. This inclusivity is a core part of their mission to support "EVERY body."

Operating primarily in the e-commerce space, Adore Me serves customers who value convenience, variety, and affordability. The company’s business model is built around direct-to-consumer sales through its website, adoreme.com. This model allows Adore Me to offer competitive pricing, starting at $39.95, with added perks such as free shipping and exchanges.

Adore Me employs a subscription-based revenue model through its VIP and Elite Membership programs. These memberships offer customers exclusive discounts, early access to new collections, and personalized shopping experiences. The VIP membership provides regular discounts and benefits, while the Elite subscription offers a curated selection of lingerie delivered to the customer’s door, allowing them to try before they buy.

The company also leverages a referral program, encouraging existing customers to invite friends in exchange for rewards. This not only helps in customer acquisition but also fosters a community of loyal shoppers.

In summary, Adore Me is a dynamic player in the lingerie market, focusing on inclusivity, quality, and customer satisfaction. Its innovative business model and customer-centric approach make it a standout in the industry.

Keywords: lingerie, e-commerce, inclusivity, subscription, VIP membership, Elite membership, quality, affordability, customer-centric, diverse sizes.

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