Adoptiq

Adoptiq operates in the advertising technology sector, focusing on automated trading for both digital and print advertisements. The company serves media agencies, procurement organizations, and advertisers looking to streamline their ad buying processes. By integrating digital and print ad trading on a single platform, Adoptiq aims to drive cross-platform automation and efficiency. The business model revolves around providing a subscription-based platform that charges fees for access and usage. Revenue is generated through subscription fees, transaction fees, and possibly additional premium features. Adoptiq has also received government support in the form of an Innovation Grant, which underscores its role in advancing technological, economic, and social innovation in the Netherlands and beyond.

Keywords: automated trading, digital ads, print ads, media agencies, procurement, cross-platform, efficiency, innovation, subscription-based, advertising technology.