Adelphic

Adelphic is a subscription-based omnichannel demand side platform (DSP) designed for programmatic traders. The company offers a comprehensive suite of reporting tools, including multi-touch attribution analytics for both online and in-store activities across various channels. Adelphic empowers brands and agencies to reach consumers seamlessly across all programmatic channels and formats without the need to switch between platforms. Major agencies, brands, and large media buyers rely on Adelphic's self-service software solution to execute programmatic advertising campaigns across connected TV (CTV), desktop, mobile, audio, and digital out-of-home (DOOH) media. The platform also provides differentiated insights such as foot traffic reports, TV attribution, optimization, and in-flight activations, along with custom reporting tools as needed. Adelphic boasts a customer satisfaction rate of 95% and delivers global scale with access to leading ad inventory providers. Owned by a leading people-based advertising software company, Adelphic enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. The business model is subscription-based, generating revenue from clients who subscribe to its platform for programmatic advertising needs. Adelphic serves major advertising agencies, brands, and media buyers, operating in the digital advertising market.

Keywords: Omnichannel DSP, Programmatic Advertising, Multi-Touch Attribution, Foot Traffic Reports, TV Attribution, CTV, DOOH, Self-Service Software, Ad Inventory, Subscription-Based.