
Ad Fontes Media
Data and tools to help consumers navigate the news landscape.
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Ad Fontes Media, Inc., established in 2018, is a public benefit corporation dedicated to rating news sources for bias and reliability. The company serves a diverse clientele, including businesses, consumers, educators, and platforms, helping them navigate the complex and dynamic news landscape. Ad Fontes Media operates in the media and information services market, providing a unique service that evaluates news articles and episodes through a team of analysts with varying political perspectives. This ensures a balanced and comprehensive assessment of news content. The business model revolves around offering these ratings to brands, agencies, and platforms to enhance brand safety and customer trust. Revenue is generated through subscriptions and partnerships with organizations seeking to make informed news choices. In early 2023, Ad Fontes Media raised $4.2 million in a Series A funding round led by Aion Ventures and New Community Transformation Fund Denver, aimed at accelerating growth.
Keywords: media ratings, bias assessment, reliability, news analysis, brand safety, customer trust, public benefit, Series A funding, diverse perspectives, information services.