Ad Fontes Media

Ad Fontes Media

Data and tools to help consumers navigate the news landscape.

HQ location
Denver, United States
Launch date
Employees
Enterprise value
$17—25m
More about Ad Fontes Media
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Ad Fontes Media, Inc., established in 2018, is a public benefit corporation dedicated to rating news sources for bias and reliability. The company serves a diverse clientele, including businesses, consumers, educators, and platforms, helping them navigate the complex and dynamic news landscape. Ad Fontes Media operates in the media and information services market, providing a unique service that evaluates news articles and episodes through a team of analysts with varying political perspectives. This ensures a balanced and comprehensive assessment of news content. The business model revolves around offering these ratings to brands, agencies, and platforms to enhance brand safety and customer trust. Revenue is generated through subscriptions and partnerships with organizations seeking to make informed news choices. In early 2023, Ad Fontes Media raised $4.2 million in a Series A funding round led by Aion Ventures and New Community Transformation Fund Denver, aimed at accelerating growth.

Keywords: media ratings, bias assessment, reliability, news analysis, brand safety, customer trust, public benefit, Series A funding, diverse perspectives, information services.

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