ad2games
The largest game-focused ad-tech company in Europe.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$9.0m | Series A | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (9 %) | 16 % | - | - | - | 6 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (22 %) | 1 % | - | - | (6 %) | (2 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (22 %) | - | - | - | (11 %) | (7 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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ComboStrike, operating under the brand ad2games, is a full-service marketing and advertising agency focused exclusively on the gaming industry. Headquartered in Berlin, the company designs and executes innovative integrated campaign strategies that encompass both brand and performance marketing. These strategies are tailored to meet the needs of gaming publishers throughout the entire product lifecycle, from flagship launches to downloadable content (DLC) releases and ongoing community activations.
ComboStrike serves a diverse range of clients within the gaming sector, including some of the largest free-to-play companies globally. The company operates primarily in the digital marketing space, leveraging a mix of brand awareness and performance marketing to achieve its goals. For instance, ComboStrike managed all performance marketing and premium branding efforts for the 2016 launch of Black Desert Online across Europe and North America, significantly boosting brand awareness and direct sales.
The business model revolves around delivering loyal users to gaming companies through strategic performance marketing. ComboStrike generates revenue by offering comprehensive marketing solutions that include media buying, influencer marketing, and creative services. The company’s approach ensures a close collaboration with clients' marketing departments, resulting in highly successful campaigns.
Keywords: gaming industry, performance marketing, brand awareness, integrated campaigns, digital marketing, user acquisition, media buying, influencer marketing, creative services, community activations.