3cat

3Ccat Sdn Bhd operates in the consumer electronics resale market, specializing in pre-owned Apple devices. The company targets value-conscious consumers seeking premium technology at a reduced price point, offering savings of up to 65% compared to new products.

Its business model is centered on the direct-to-consumer sale of refurbished electronics, which are marketed as being in 'as good as new' condition. Revenue is generated through the sale of these devices. To build consumer confidence and mitigate the perceived risk of purchasing second-hand goods, every product is backed by a 12-month warranty.

The company employs an omnichannel strategy, reaching customers through its e-commerce platform and a network of physical retail stores located in prominent Malaysian shopping centers, including Lowyat Plaza and Paradigm Mall. This physical presence allows customers to inspect products before purchase and provides accessible points for customer support.

Keywords: pre-owned electronics, Apple reseller, refurbished devices, consumer electronics, retail, e-commerce, warranty, value-based pricing, omnichannel, Malaysia